DubCorp

If the market potential for a medium to small sized online condom site is $1 -$2 million dollars per year, then the trick is not to try and become the #1 site, which is extremely difficult, but rather to find 25 categories and repeat what you already know how to do. Because for people like me, beating the average guys is easy, it’s beating the one guy who’s better than me that’s damn near impossible. But 25 e-commerce sites, each doing $2 million per year is actually a $50 million a year business. But there are no targets on your back and none of your competitors worry too much because you’re not trying too hard to kick their ass on price like they’re used to. And your technology costs are amortized over 25 sites all being run on the same servers, with orders being filled by the same employees, and running the same software.

Even the idea reeks of mediocrity. Simple e-commerce sites in small niche markets that only have a market potential of a few million dollars is not the arena for the Dagny Taggarts of the world. Most big thinkers are sitting the whole day in coffee shops trying to napkin-scratch the next wave of social bookmarking or envisioning how blogs will work in Web 4.0 on the hopes that it gets bought up by Google even though it never brought in a dime of revenue. There’s something very traditional, almost blue collar, about building a commerce site and trying to make money the old fashioned way by selling goods for a little more than you paid for them.

It’s so 1999.

But I think there may something here that has solid foundations.

So that’s the declared goal.

DubCorp is going to become the most average business in the world… but we’re going to do it better than anybody else.

- jdubblog